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Feb. 3rd, 2004 01:29 pmViewer Mail, heard this morning on CNN: "I think Janet Jackson should be banned from all further Super Bowl halftime shows...to be replaced by Dolly Parton"
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One of the interesting side effects of JJ's shiny boob is the continuing disaster of the Super Bowl ads. Normally, the day after the Super Bowl, news stations replay the best commercials, water-cooler talk spreads the word, magazines and newspapers will discuss the stories behind the commercials and what was involved in making them. Some companies look for this after-bowl buzz when they decide if they're going to fork over the $2+ million for a spot (not to mention the cost of filming the thing in the first place). This year, apparently the ads weren't all that great anyway, but the after-bowl ad recap is completely silent. The only Super Bowl rehashes are of Timberlake fumbling around, followed by a screen-blurred jiggle. While it is a business truism that there is no such thing as bad publicity...the publicity in question will probably go to Timberlake and Jackson. Next year, when asked to pay close to $3 million for an ad spot, advertisers are going to want to make sure the halftime show stays just as numbingly boring as it usually is.
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One of the interesting side effects of JJ's shiny boob is the continuing disaster of the Super Bowl ads. Normally, the day after the Super Bowl, news stations replay the best commercials, water-cooler talk spreads the word, magazines and newspapers will discuss the stories behind the commercials and what was involved in making them. Some companies look for this after-bowl buzz when they decide if they're going to fork over the $2+ million for a spot (not to mention the cost of filming the thing in the first place). This year, apparently the ads weren't all that great anyway, but the after-bowl ad recap is completely silent. The only Super Bowl rehashes are of Timberlake fumbling around, followed by a screen-blurred jiggle. While it is a business truism that there is no such thing as bad publicity...the publicity in question will probably go to Timberlake and Jackson. Next year, when asked to pay close to $3 million for an ad spot, advertisers are going to want to make sure the halftime show stays just as numbingly boring as it usually is.
