HAH! Love it too! I give much respect to the advertising agency that not only was wise enough to hire whoever thought that up, but also had the guts to propose it to the company. That right there is advertising GOLD. Not only will it make people laugh, but it'll get them a lot of unpaid advertising from the publicity it'll stir up. :-D
I got the image off of Fark, so I wasn't sure that it wasn't just altered. But, there is a Saskatoon restaurant (in Greenville, SC, not Canada, eh?) and they even have T-Shirts!
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http://www.saskatoonrestaurant.com/merchandise.htm