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Sep. 13th, 2007 07:36 pmYou gotta wonder about the marketing of underwear companies. Bras can try to blur the line between function (support) and appeal (lingerie), so advertising can be excused for emphasizing the latter while calmly discussing the former.
But, how to market a sports-bra, which may (arguably, to some people) be less sexy than its less restricting...sister product.
Enter the bounceometer:
http://www.shockabsorber.co.uk/bounceometer/shock.html
To emphasize the function (support/duct-tape), the site helpfully shows the difference between naked bouncing boobs, wimpy bra support, and the iron fisted grip of sports bras.
If I were 14 again, this site would be better than the Victoria's Secret catalog.
(If you didn't fully parse the "naked bouncing boobs" part of two paragraphs above, then I'm saying now that this site is NSFW, in a computer generated kind of way).
But, how to market a sports-bra, which may (arguably, to some people) be less sexy than its less restricting...sister product.
Enter the bounceometer:
http://www.shockabsorber.co.uk/bounceometer/shock.html
To emphasize the function (support/duct-tape), the site helpfully shows the difference between naked bouncing boobs, wimpy bra support, and the iron fisted grip of sports bras.
If I were 14 again, this site would be better than the Victoria's Secret catalog.
(If you didn't fully parse the "naked bouncing boobs" part of two paragraphs above, then I'm saying now that this site is NSFW, in a computer generated kind of way).
